The new appeal for simplicity, has brought up new and great designs in 2015 for which I thought will remain as huge guidelines and trends for the next year 2016. Bellow, the list includes 14 web design trends 2016.
Focusing on the content and reducing all the clutter around it. Using simple and meaningful logos is good and convenient. StubHub logo changed into something like this:
Designing with the mobile market in mind, has made some very interesting changes in the sites. Drop down menus, with the three lines stacked up called “hamburger” menu, leaving more space for the content, which is better for the reader. Unmetric has a beautifully simple example of this style of menu.
Ghost buttons help sites to highlight more of the content that they want audiences to actually see instead of call-to-actions they would otherwise force users to click. Using a ghost-button on the landing page was seen by BigDrop
Last year it was popular, but this year it evolved. Now it is used at full size stretched, with only few words across it. Spotify site has shown us better, using less color and leaving space for the heading and a ghost button to boot.
The perfect way to spotlight what you want to say, without any distractions around it. Example:
With the communities like 500px and Unsplash, finding high quality do-whatever-you-want-with-it photography is easier than ever. Now the sites look and feel genuine.
People became lazy, and clicking on multiple pages doesn’t work for them anymore. Find some simple one paged design that will be easy to navigate through. Like the smartwater page:
This creates a 3D illusion and it draws the audience into the site’s content. Many brands use it now, and as we can see form Dangers of Fracking, they use a drop of rain to go down and dive in the content:
Maybe called as a grid, or tiles of cards, it has one mission, to organize the content into efficient and aesthetically pleasing way, Next Web is the perfect example of modular design:
Google liked it too, so they launched their own version, called material design. Focused on simplicity and clean presentation, this design will be most used in the next year as well. Below we have the Material Design Blog’s landing page, a perfect example of how material design works for logos:
Icons are created with simple lines, to show the meaning of the icon, and what you will achieve when clicking it. Many of them have become universal in the web design, and we all use them:
Google maps are the most used ones, and we are all used to them, with customizable options, more brands are integrating the google maps in their websites. It will help you in the business too, showing how many rooms available in your hotel, or how fast the customer can get there:
This layout is used to show twice the content to the users in a clean and simple format. Websites are divided in half, featuring two messages at once. The car maker Peugeot, uses a vertical split layout, to blend the human element of the car with the car itself, suggesting relationship between the driver and the vehicle: