Online marketing can be so expensive, some of the tools are so complicated and you cannot find your way out. That’s why we have selected the best and the most used ones.
7 online marketing tools that are worth the investment:
- Email marketing (Infusion Soft)
The delivery rates with Infusion Soft are just insanely great. The automation service is working very well too. Now it is on expensive side, $2000 to get you started and about $400 monthly fees will set you for life.
- Content Marketing: Buzzsumo
What Buzzsumo does is he is giving you the most shared content on the web. That is stunning as you will know in the field what is shared and what you need to do. It has a free feature too, but the starters is just great for $99 and for the agencies there is a package with APIs also for $299 per month.
- Graphic Design and Visual Content: Canva
Not everybody in the business can afford a graphics designer to do the job. There Canva comes to play and it is great. You pay on the go, for some features and you can sign up for $13 a monthly fee for the pro version. Don’t cut back on the design because the social networks are all about that.
- SEO and Site Speed: Pingdom Website Speed Test
As Pingdom says, nobody wants a slow website. That’s why it is very important to maintain the site fast and Pingdom will help you with that. Even though there is a free trial, the paid one goes up to $400 and it is totally worth the investment. It will give you tips how to make it faster and what makes the website slow.
SEO must be understood from every marketer as it is the only tool that will make the perfect keyword for searching. That’s why you need to target these keywords in the website posts. There are many free SEO tools but the rarely some of them is giving the correct results. The paid ones go from $50 up to $2500 per month.
- Social Media: Buffer
Buffer lets you connect few social accounts and then post from them in the correct scheduled time. This is very important tool because you cannot target the customers at 2a.m. Scheduled posts are great also if you are working from different country and time zone and this is a must for the business marketing.
- Marketing Schedule: CoSchedule
CoSchedule lets you schedule the marketing and get ahead with the content. It has integration with Google Chrome and with WordPress as well. The subscription costs from $15 for a single user and $600 for agency.
Every marketer needs online marketing tools to help him do the job better, faster and more effective. Choose which one is suitable for you, even though having all of these would be amazing combo too.