Sales training is essential for a business to grow, sales skills will secure the growth, but every dollar spent without a return of investment will become destructive for the future of the company. Businesses tend to cut back on traveling and related training budgets, but they are also looking for some different ways to train, educate and motivate the employees without the expenses. That’s why the interactive training technology is going viral because it solves both the problems at the same time.
After making surveys of thousands of clients, to determine what exactly the sales organizations wanted and what exactly they needed to dominate their industry with massive sales, without the usual great expenses. The thing that was not expected, was that the sales training was not the first thing that client organizations wanted.
What sales organizations want is:
4. Relevant content.
What makes this on-demand training so good and successful for the companies is that there is no touchable material that can be lost, no discs can be scratched or manuals to be read, without any travel expenses, and the people doesn’t have to leave their families behind or miss some valuable sales opportunities.
It is said that 90% of all content would be lost in the first moment after consuming them, and that is why this concise, actionable and repeatable style of training is so successful. There is immediate testing followed by a short video which will allow your salespeople to know the information and to make it their own. This gives them advantage, because the customer isn’t going to wait for you to look up how to handle the closure or the argument, they will leave for sure. In real world you will be punished for not knowing the right answer at the right time.