Integrating the social media advertising and selling products is good for small business. Most of the their free time, people are spending on the social media platform. If you effectively use social media to sell your products then you are on the right path. The benefits are huge, more interaction, targeting specific demographics, follow follower’s behavior… I found these four major paths which I’m considering as the most important if you want to effectively use social media to sell your products.
1. Match your social strategy to your customer
Different social media has different kinds of followers, and therefore you need to choose the one that suits your kind of product. If you have some interested in house product that will help the housewives to clean, target this kind of social media and wait for the result. If you miss the target and if you target teenagers than there is only loss, zero profit.
2. Create the right content at the right volume
Creating useful content and interesting ads is essential, and If there is visual ad even better. Don’t think that posting all time the same ad will drive any business. You need to create a personal profile in order to be close to your potential clients and customers and be able to talk with them.
3. Build your network
Sit down and build the network, where the business should go for the next two weeks, months and years. Check out where people are talking about your business and retweet the ad there, or respond to their questions that they might have for your business or your products.
4. Connect it back to the business
Sharing on the social networks is good advertising, but also you need to connect to the people that are using your products as well. Or connect to the people that are searching for a product, and in the moment you have “just the thing for them”. The friends of your friends are good marketing as well, because the spoken ad is better than any ad that is out there on the social media.
If you want to be successful online marketer and sell as many products as possible you should start effectively use social media.
This is a huge topic for discussion, why don’t you join us in the comments?