Content marketing had its ups and downs in the previous years, but this one it really made a jump and we need to follow. In order to keep up with the competition out there, you need to be one step ahead of them, making the content compatible with wearable tech as that is the newest trend that is going up.
That’s why we will outline these 5 Content Marketing Trends for 2016
- Interactive content
The most popular web sites use interactive content, and that is what will keep the customer or the visitor happy. Placing interactive content will keep the visitor more time on the site and that is where you gain. This content as a trend will continue to grow as the screens of the mobiles grow too so designing the content to be touchable and interactive will be a growing trend in 2016.
- New SEO Methods
SEO has been in such rush these two years and it has gotten where it is now. But not always the people can find what they are looking for in the search engines. It is proven that 88% of the buyers online are based on the comments that the previews buyers left on the content, not the content itself. The search engines and the SEO methods are going to grow this year as a trend, you must keep an eye on it.
- Content will need to be optimized for wearable devices
As we have said earlier, content marketing and the content itself must be optimized for wearable device. Wearables are going to be a hit this year and in order to make yourself available on them the content must look great on the wearable too.
- Visual Content will continue to dominate
Cisco has predicted that by 2017 the visual content will be account for 69% of all web traffic. And they might be right as the people are buying these HD devices that make video look so cool and more and more visual content is used. Now that is a great trend to follow because nowadays making a video about the product doesn’t cost a lot but you gain a lot as it will be viewed many times on the devices.
- A shift toward longer richer content
The focus has shifted from short and objective content to a wider and richer content. Also the new trend is longer focus keywords. It is so because the competition is so high that you must make a long keyword to stand out from the others in the search engines results. Creating richer and more intellectual content will bring more costumers and visitors on the site, so keep up the good work.